The speed at which social media is moving is absolutely incredible. Its influence on our lives and behaviour is becoming increasingly obvious in statistics as well. We have put together a list of latest stats on the evolution and impact of online communities:
* There are more than 3.5 bn pieces of content (web links, news stories, blog posts) shared each week on Facebook.
* There are now 11m Linked In users across Europe.
* Towards the end of 2009, the average number of tweets per day was over 27.3 million.
* The average number of tweets per hour was around 1.3m.
* More than 700,000 local businesses have active Fan Pages on Facebook.
* Purpose-built Facebook pages have created more than 5.3bn fans.
* At the current rate, Twitter will process almost 10bn tweets in a single year.
* About 70% of Facebook users are outside the USA.
* India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
* More than 250 Facebook applications have over a million combined users each month.
* 70% of bloggers are organically talking about brands on their blog.
* 38% of bloggers post brand or product reviews.
* More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.
* 45.4% of respondents considered social a 'top priority' for 2010 while another 42.2% deemed it 'important'.
* Social Media has overtaken porn as the #1 activity on the Web.
* 1 out of 8 couples married in the U.S. last year met via social media.
* comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month - Vkontakte.ru is the #1 social network.
* The fastest growing segment on Facebook is 55-65 year-old females.
* 80% of Twitter usage is on mobile devices...people update anywhere, anytime...imagine what that means for bad customer experiences?
* What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook...
* The #2 largest search engine in the world is YouTube.
* 54% = Number of bloggers who post content or tweet daily.
* Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0!
* 25% of search results for the World's Top 20 largest brands are links to user-generated content.
* 78% of consumers trust peer recommendations.
* Only 14% trust advertisements.
Online communities are now a very important part of our lives as statistics show. They influence our choices, behaviour and opinions. Therefore, all brands need to be aware of what social media is and how to make best use of it.
About the Author:
SysComm International is a social media marketing, online reputation management and search engine marketing company. Click here to contact us.